821 viewsBrown Harris Stevens is set to launch a new suite of unique ads that celebrate the firm's 150-year history by looking to the future. From flying cars to floating treehouses, the unique campaign is sure to be an eye catcher.
“With this new campaign, we really wanted to do something completely different from what Brown Harris Stevens has done in the past. Everything in these ads from the imaginative and futuristic imagery to the tongue-in-cheek copy is designed to make people stop whatever they’re doing and pay attention. This is completely different from anything any other firm is doing right now.” - BHS CMO Matthew Leone
The ads were developed by Leone in partnership with AgencySacks, as well as BHS's own Creative Director Dan Mozeika.
"Campaign designs should always seek to make an impact and be memorable. For Brown Harris Stevens' 150th Anniversary, we chose to think outside of the box and present something unforgettable while still upholding our brand's refinement and prestige. The housing market is always changing, and we wanted to showcase how our firm and agents are on the cusp of that progression." - Dan Mozeika
The crux of the campaign is simple: No matter how much technology may change the industry and our lives, the role of a great agent will remain vital to any real estate transaction.
It will roll out across print, digital, out of home, streaming, and broadcast platforms in every region with imagery and copy tailored to its specific audience.
“There is no better time than your 150th birthday to shake things up and we’ve been defining the future of real estate since our founding in 1873. 'The way we do business will evolve with new technologies, tastes, and lifestyles - but this campaign shows that Brown Harris Stevens’ commitment to and legacy of exceptional real estate service is here to stay.” - Brown Harris Stevens CEO Bess Freedman
