788 viewsBrown Harris Stevens’ powerhouse duo, the Ariffin Kromer Team, was selected to be interviewed for The Real Deal's video series tied to StreetEasy’s bold “Never DIY The Buy” campaign. Agents Nora Ariffin and Christopher Kromer, both recognized as StreetEasy Experts, shared their insights on guiding clients through the multifaceted buying process, emphasizing the importance of understanding building nuances, comparable sales, and procedural intricacies.
"I have the privilege of working in a very specific chapter of a client’s life — and there’s a huge opportunity to articulate the value I bring." – Brown Harris Stevens agent Christopher Kromer
Kromer, also a member of the StreetEasy Agent Advisory Board, underscored the enduring value of agents as supportive partners in achieving clients' goals. Ariffin highlighted the significance of mentorship for new agents, advocating for learning through observation and collaboration with seasoned professionals. The campaign aims to educate buyers on the benefits of professional representation, portraying agents as trusted advisors and advocates. This initiative reinforces StreetEasy’s commitment to supporting buyer's agents and ensuring their expertise is recognized in the evolving NYC real estate landscape.
"There are so many steps to navigate during the process — it's not just looking at apartments, it’s knowing the building, the comps, and the ins and outs." – Brown Harris Stevens agent Nora Ariffin
Read more about the video series in The Real Deal's article.