In any business, working with high-profile and celebrity clients is a unique experience that requires the utmost discretion,  decorum, and expertise. This is especially true for real estate, emphasized by BHS Agent Ian Peters who, in a recent interview, discussed his own personal experience in working with celebrity clientele. From important do's and dont's, to possible challenges you may face, he covers it all. Scroll on to read the full interview.

What should someone consider when approaching work with a high-profile client?

When working with a high-profile client, one should consider a few things:

• The preferred mode and flow of communication (e.g., text, email, phone, via an assistant/agent/etc.)
• Prompt and concise responses
• Discretion, privacy, and security (e.g., names, information, financials, whereabouts, etc.)

What potential challenges can these types of transactions create that many might not be able to foresee?

A few unforeseen challenges that these types of transactions can potentially create are:

• The high-profile individual’s schedule (e.g., sport, movie, training, etc.)
• The movement of large sums of money (e.g., bank wire, international laws, etc.)
• Lack of organized paperwork, financials, etc., on the high-profile individual’s side
• Irradic and unstable choices/decisions on the high-profile individual’s side

What are some do’s and don’ts that come to mind when navigating celebrity transactions?

Some do’s and don’ts that come to mind when navigating a celebrity transactions are:

• Do protect and secure all shared information/paperwork/emails/etc
• Do keep all as professional as possible
• Do listen to and address all of their needs, concerns, and questions
• Do be honest
• Don’t namedrop
• Don’t ask for autographs or photographs
• Unless justified or warranted, don’t mention/reference anything to do with their public personae, performance, or reputation.

What advice would you give to someone looking to build themselves and their business up to the point where they can attract high-profile buyers and sellers?

The advice I’d give anyone looking to build them and their business up to the point of attracting high-profile buyers and sellers would be to network, attend relevant and related events, and a few other things that I’d prefer to keep to myself (lol).

Share a funny or unique story regarding a celebrity client (without naming them).

A funny story for me would be twice having a celebrity client that my girlfriend either grew up listening to and/or had a crush on.

Connect with Ian Peters and view his current listings here.